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Feature Friday: Lindsey Ford

Written by
AIGA
Published
December 25, 2015

If you ever want to capture shooting stars to keep for art, Lindsey is your girl. Like other creatives, she has love for more than one outlet. Her title spans many facets of what she creates for masonic villages, and she captures photos with a fine art focus in her artistic time.

Feature Friday - Lindsay Ford

Who are you, what do you do & where?
Hi there, I’m Lindsey Ford, a graphic designer and photographer from the Harrisburg area. I work full time at Masonic Villages at Elizabethtown as a graphic designer/photographer and also have a side photography business – Lindsey Ford Photography. Creative business name, I know.

How long have you been in the field?
4 solid years with a sprinkling of freelance for a few years prior.

Where did you go to school? What for?
I went to the Art Institute of Pittsburgh for a bachelor’s in graphic design.

What important milestones do you credit to getting to where you are now?
It started when I became the designer of my high school’s yearbook. I had an awesome yearbook advisor that really pushed me to pursue design as a career. After that, it was landing my design internship at Legrand when I was finishing up school that then turned into a full time position. I really got to cut my teeth there. And as far as photography, my friend asked me to shoot her wedding for free as a favor since she was strapped for cash and I loved every minute of it. I’ve been shooting wedding and family portraits for two years now.

What made you get involved with AIGA? Why should someone be a member?
I work with a good friend of Matt Blaisdell‘s and we all started hanging out playing board games and going to trivia. I think his work is spectacular and I wanted to hang out with more talented people like him. (You’re welcome for that, Matt.)

What advice do you have for young, practicing designers?
“The emerging picture from such studies is that ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert—in anything,” writes the neurologist Daniel Levitin. So never stop practicing!

Don’t reinvent the wheel if you don’t have to. Design is so much more about organizing information than drawing, so be prepared for that. And learn to love and embrace constraints.

What’s your favorite part of the job?
Working with type. Staring at well executed restaurant menus and books is what inspired me to look into design as a career. I’m always looking to improve my skill and learn as much as I can about creative type usage and trends.

Tell us about Masonic Villages.
I work for the corporate office so we cover design and photography for 5 retirement communities in PA and one in NJ. It’s a fun balance between designing for a senior audience and keeping up with design trends.

Anything else you’d like us to know?
I’m a major Lightroom junkie and want everyone to know about it. Seriously folks, if you haven’t give it a try, it’ll drastically improve your photography workflow.

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