Process Series: 160over90

The difference between good design and a fully realized brand comes down to how well you tell a story. Drawing on work with clients that include Nike, the Miami Dolphins, De’Longhi, the School of the Art Institute of Chicago, Yume Ume, and Loyola University Maryland, 160over90 Creative Director Cory McCall and Executive Creative Director Jim Walls will attempt to demonstrate how every brand tells a story, don’t it? (Yes, that was a Rod Stewart reference.)

160over90 is a branding agency headquartered in Philadelphia. Their dedicated team provides a wide range of organizations with integrated solutions in the areas of branding, design, advertising, interactive, public relations, and photography. Through a proprietary methodology and a unique approach, it is their daily quest to craft smart and inspired products that evoke a human reaction for their clients.