Design Fearlessly: Where is the Love?

AIGA Central PA and Ron Burrage, Sr. Director of Global Design at The Hershey Company, present a night you won’t want to miss. In this edition of Designing Fearlessly, Ron will share the journey of redesigning the iconic Hershey’s Kisses brand.


  • Looking at the past to be innovative in the future.
  • Falling out of love can help you rekindle the flame.
  • Sometimes, a hug is all you need.

After the presentation, all attendees will be given a complimentary admission into Hersheypark in the Dark, as well as a meal ticket.

About the speaker:

Ron Burrage

Senior Director, Head of Global Design

Ron is a creative brand story-teller with 25 years experience in consumer products, brand identity and experience design and development. He’s led design teams at Disney creating merchandise collections for Disney’s California Adventure, Disneyland Park and the Walt Disney World Resort. He was brought on as the first creative director at Cranium, Inc., the fastest growing independent toy and game company in the U.S., helping to expand their reach into the world of publishing, toys and licensing. While at Procter & Gamble, he was at the helm of design efforts for many of the Company’s billion dollar brands including Old Spice, Secret, Gillette, Olay, Pantene and Head & Shoulders.

Today, Ron has the sweetest job on earth, leading design for The Hershey Company.

Venue Sponsor:

Hersheypark Logo




Note: If you are an existing AIGA Member, please go through our site first for accurate ticket pricing for your membership level. Membership status is authenticated from AIGA and then redirected to Eventbrite. 

Please be advised that all sales are final with no refunds unless AIGA Central Pennsylvania cancels the event. However, tickets are transferable, so tell a friend to come as you if you are unable to attend. 

Lastly, any student purchasing a Student Ticket must provide a valid School I.D. at the door. Thanks!

When & Where
Fri, Oct 27, 2017 6:30 PM - 10:00 PM EDT
100 Hersheypark Dr
Hershey, PA 17033