Feature Friday: Doug Logan

Central Pennsylvania meet Doug. Or maybe you have already. If he seems familiar, he might be to those of you who have frequented past AIGA Central PA events, such as Process Series, Forum4 and Coffee Talks. During his time as president of AIGA Central PA, Doug helped make those events and more a reality. He’s now busy spending his time running Inovāt, a small & mighty digital agency located in Elizabethtown and bringing his business-running talents to the local food industry.

Doug Logan Feature Friday


Who are you & what do you do?
My name is Doug. I’m a dad. I run a small & mighty digital agency called Inovāt and I’m also starting a burrito shop (because I love burritos).

How long have you been in the field?
Well I had my first business card when I was 14 so let’s just say a long time. 

Where did you go to school? What for?
I went to art school for a day. No seriously. I wanted to learn web design and since I was home schooled for a lot of my life I had a lot of time to channel my inner nerdiness. When I went to art school to learn “multimedia design” which is what they called it back in my day… I felt like already knew more than they could teach me so I decided to attend the school of hard knocks and go out and start my own business instead.

What important milestones do you credit to getting to where you are now?
I can’t think of just one milestone. I have to say that my friends, my family and mainly my faith in God have been the only reason I have had any success. 

Why did you start Inovat?
We spend on average 30% of our lives at work. I wanted to create a place where that 30% was fun for not only myself but everyone that works here as well.

What made you get involved with AIGA? Why should someone be a member?
Just one word “community” and that’s really the biggest reason anyone should join. It gives you access to like minded individuals that you can help and be helped by. 

Why Central Pennsylvania (verses a larger city or other location)?
Mainly I grew up here but more importantly it’s a way for us to be competitive. Most of our clients are in NYC, DC and other big cities near and far and the fact that we are in a small town in Central PA that sometimes smells like cows and sometimes smells like chocolate is just one of the things that makes us different. 

What advice do you have for young, practicing designers or students graduating and entering the work field?
In everything you do, do it to the best of your ability. Put your heart into your work. You can’t teach passion and you can’t put it in on your resume. You either have it or you don’t. Make sure it shows in your work and don’t ever think of a job as just a job.

What’s your favorite part of the job?
That I look at it less as a job and more of an adventure. What new thing am I going to discover or overcome today?

Anything else you’d like to include?
I like long walks on the beach with a burrito. 

Know a local designer who could use some recognition? Nominate a member to be a Feature Friday designer by emailing Bri their name, company and contact information.

By Bri Piccari
Published September 11, 2015
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